The power in any business is the connection to the customer

Connect your own power to your business, after all, it is YOUR business. You are responsible for getting clients. You are responsible for keeping them. At the end of the day, you have to answer to your own disappointment or success. Remember, the power in any business is not the image of a business, it's not even the idea of the business, its the connection to the customer. They always will be yours.

http://www.allaboutbranding.com/index.lasso?article=378