About Branding

Giving a product/organisation a name, term, sign, symbol, design, or some combination of these, which identifies them as the marketer's and differentiates them from competitor's offerings.

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Successful branding differentiates the singular brand from all others. It makes the buyer believe that there is no firm, product or service quite like yours. Branding is important for buyer decision-making, as it provides a short cut to identifying professional services with high value. The more distinctive the brand, the less likely a client will accept a substitute.

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